Today, more and more retail companies understand that to stay ahead of the curve, they need to reshape their businesses, implementing tech-forward approaches and solutions. Data mining and analysis are key to making a shift. According to McKinsey, data-savvy retailers have the potential to increase operating margin by more than 60%. Companies can combine data from marketing, sales, transactions, customers, etc. to identify the existing patterns and make more accurate decisions. Data analysis brings diverse opportunities to businesses, allowing to reach customers and offer a smarter experience to them.

There's no denying that the technology world is obsessed with fashion. Amazon, Apple and Google, three of the biggest names in tech, are all trying to carve their own path into the fashion space. Apple's doing so with fancy smartwatches, Amazon with a shopping platform and voice-controlled cameras, and Google with conductive fabrics embedded in a smart jacket made by Levi's. And the interest is mutual. Fashion designer Karl Lagerfeld, Chanel's creative director, has expressed his love for tech by experimenting with partially 3D-printed pieces and runway shows that simulate a rocket launch.